McDonald’s jumps in at the start of the mobile geotargeted marketing trend


Mcommerce Geolocation
The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign.

The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant.

The mobile advertisement from McDonald’s informs smartphone users that any hot chocolate or small hot McCafe costs $1.99. It also provides them with the ability to tap on the ad in order to learn more about the promotion. When they tap the ad, they are redirected to a site that has been optimized specifically for the smaller screen of a mobile device.

It directs the user to the nearest McDonald’s location and gives additional information about the hot beverages that the company has to offer, including those available for only a limited time. Furthermore, the ad provided free downloadable holiday wallpapers that can be used on their smartphone.

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