Over one quarter of all online traffic will come from smartphones and tablets, says study.
HomeShop 18, an online retail firm from India, has released its latest m-commerce predictions, which have stated that by the year 2015, 25 percent of the total online shopping traffic will come from consumers that are accessing sites through the use of their smartphones and tablets.
They predict that it will take only until the end of that year for a quarter of all traffic to stem from those devices.
According to Sundeep Malhotra, the CEO and founder of HomeShop 18, “In the next three years mobile commerce will constitute more than 25 percent of the total traffic in e-retailing.” He then went on to explain that the year over year growth of the 800 million potential mobile commerce connections that exist in India is currently reaching a 25 percent level.
He pointed out that this is important to m-commerce as the country is the second most populated in the world.
Malhotra said that “It is the second most mobile-populated country globally. I understand there are about some 60-70 million smartphones and they are growing at around 150 percent y-o-y and why because their prices have come down.”
Another report, which was issued by the Internet Mobile Association of India (IAMAI), as well as the IMRB, by March 2014, it is expected that India will have nearly 165 million internet users that are accessing the web through smartphones and tablets. This is rapidly increasing due to the growth of m-commerce in the country. In December 2012, the figure had already reached 87.1 million, but as a rapidly growing number of individuals are using these devices, and dongles, the appeal and use is rising along with it.
Independent experts discussed in the report also pointed out that online shopping on its own had nearly doubled to reach $14 billion in 2012 from having been $6.3 billion the year before. This is causing considerable growth online as a whole, but more specifically in m-commerce as companies attempt to find new and better ways to connect with consumers in this highly competitive space.
