M-commerce spiked by 38 percent over the summer holidays

M-commerce growth

M-commerce growth

Credit for this phenomenal increase is being given to iPad.

Now that the summer holidays have come to a close, and students are back in the classrooms, companies and analysts are looking back over the m-commerce shopping that was done throughout the summertime, and have recorded an average increase of 38 percent over smartphones and tablets.

This, according to the dealnews online bargain website’s data.

Examples of these successes include the surge of m-commerce traffic on Independence Day, this year, when approximately 22 percent of all of the traffic seen over the entire summer. This was a 43 percent increase over the visitors to these smartphone and tablet optimized websites that had been seen over the three previous weekdays.

The m-commerce leader on July 4 was, by far, the iPad.

The iPad tablet from Apple accounted for 40 percent of the m-commerce visits that occurred on Independence Day, followed by the iPhone, which represented 30 percent of visitors, and then Android devices, at 26 percent. It is suspected that this ratio was maintained, more or less, throughout the entire summer.

According to research from Nielsen, over those months, approximately 45 million smartphone owners in the United States were accessing m-commerce apps, with an average use of 17 times per month.

Among all of the m-commerce applications, eBay was the most popular, with 13.1 million unique users from iOS and Android devices. The average shopping time per month is about 64 minutes. In the next place for being the most popular among mobile shoppers, was Amazon. It had 12.1 million unique visitors every month, with an average length of time spent shopping of 18 minutes per month. Groupon also held its own in the smartphone and tablet marketplace, having held 11.9 million unique users every month, who shopped for an average 21 minutes.

Now that the bar has been set over the summer season, what has yet to be seen for 2012 in m-commerce is the holiday shopping season, which is typically considered to be the defining time of the year for purchasing both online as well as in brick and mortar shops.

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