M-commerce experts wonder about the impact of Starbucks’ latest move

Starbucks Mobile Payments

Starbucks Mobile Payments

Some have questioned the result of the new wireless charging program.

On October 29, Starbucks stepped behind a new group in order to support its efforts for a new power standard for wireless, and many in the m-commerce industry are wondering what impact that might have.

This approach would involve providing shoppers with power charging pads for their devices.

Through these wireless outlets, customers would be able to recharge their mobile devices as they sit in the coffee shops and enjoy their beverages and treats. This type of standardization will also mean that Starbucks won’t need to have to provide separate support for a number of different kinds of devices. However, many also believe that it could have a notable impact on m-commerce, too.

Starbucks has been a leader in many ways for m-commerce, after successfully implementing several programs.

The Power Matters Alliance (PMA) has now obtained the support of Starbucks, as well as AT&T and Google. The PMA is a group that was created by Proctor & Gamble, through its Duracell brand, as well as through Powermat Technologies, a wireless power vendor. The honorary chairman of the group is Vint Cerf, one of the fathers of the internet, who currently works at Google.

The reason that this will impact m-commerce is that while it will help consumers to overcome struggles with short battery life while trying to take advantage of all of the different mobile programs that are offered, particularly because Wi-Fi and other forms of internet connectivity rapidly drain battery life – there are some possible negative sides, as well.

Just as keeping the device charged can make sure that the consumer will always be capable of using it for m-commerce purposes, it must also be recognized that by unlike connecting through a USB to a computer to charge, wireless charging pads essentially stop the mobile device from being usable. While it will help to make certain that it has more power for later use, while it is recharging, the consumer is not able to use it at all.

This is the concern expressed by m-commerce experts. While it will give opportunities for later use, while the consumers are taking advantage of the service – which could be the majority of the time that they are in the store – they will not have active devices.

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