The luxury brand has become the latest designer to join the wearable technology marketplace.
The Tambour Horizon Louis Vuitton smartwatch is gaining a great deal of attention since it was first introduced last week. The attraction to the device is because it is not only a piece of wearable technology but it also looks like a luxury timepiece.
The Louis Vuitton wearables are the latest addition to the Tambour line, which is the designer’s signature line.
The Tambour watch line was first launched 15 years ago, making it a central component of the Louis Vuitton offerings. This helps to underscore the importance of the Louis Vuitton smartwatch. The design house is actually relatively late to the game when compared to some other rival luxury brands.
The Tag Heuer Connected is among the most well known in this category, having attracted a significant amount of attention from celebrities. That said, the Apple Watch Hermès is another that beat Vuitton to the mark, as did The Access line from Michael Kors, which was launched as a part of a partnership with Fossil.
The Louis Vuitton smartwatch was designed in order to combat one of the top problems in the wearables category.
Louis Vuitton chief exec, Michael Burke, explained that the designer wearable technology was created to help overcome a problem in the category, saying “there’s a lot of ugliness out there.” He added that for his luxury brand, “the aesthetic is nonnegotiable.”
According to many of the initial reviews of the Tambour Horizon, the design house may have done the job right. Even beyond the function of this wearable technology, its form has received considerable praise. In fact, many fashion reviewers are applauding it as the most attractive smartwatch to see the light of day.
The brand simply didn’t see that there was an option to stay out of the wearable tech category, when other watchmakers were climbing aboard. “You can sit on the sidelines and watch, or dive in and participate and try to influence where things go. We’re diving in,” said Burke. The Louis Vuitton smartwatch does appear to be changing the way fashion is considered in wearable technology devices.