As QR codes see prolific use around the world, new ways to implement them are being discovered. With the codes quickly becoming an essential part of the advertising process, the need to carve out a unique identity amidst industries that are clamoring to use the technology is rising. Digby, a leader in mobile commerce for top retail brands, is trying to provide retailers with a winning edge with their new in-store mobile module.
The module allows consumers to scan QR codes to access, browse and purchase products from retailers. The codes are branded on signage around stores and can be scanned with any smartphone fitted with the appropriate scanning software.
Retailers making use of the module will be able to track the activity of consumers inside each store and produce relevant promotional material in real time. Using this method, retailers will have the ability to drive sales and obtain insight into the trends buyers are responding to the most.
“The proliferation of today’s smartphone has forever changed the way that consumers interact with their favorite retail brands,” says David Sikora, president and CEO of Digby. The company is already at work with several retailers, including Whole Foods Market, who Sikora has said is a master of in-store consumer experience.
Digby is helping retailers implement strategic marketing plans in a world that is growing ever-dependant on social media and mobile technologies. Through use of QR codes, retailers will have the ability to keep up with evolving trends and engage their customers dynamically.
