Local coffee house introduces mobile payment options

Mobile Marketing Coffee Industry

Mobile Marketing Coffee Industry
Chinatown Coffee Co. has introduced an all new payment option to their customers as a part of a smartphone pilot program for a mobile payment application.

The app used is called Card Case and permits its users to run a tab with participating companies and then pay off the accumulated amount using a credit card that has been pre-registered with the app. Using the app involves no requirement of cash or a credit card with the actual business where the purchase is being made.

Card Case was developed by the mobile payment company called Square, which was founded by Jack Dorsey of Twitter fame. Chinatown Coffee Co. is one of only a small number of establishments that have taken on the mobile payment method across the nation. In fact, this coffee company is the only one in the city to be using it.

The coffee shop is located at the junction of H Street and Fifth Street at the northwest corner. Its owner, Max Brown, who is also the operator of a public relations and digital branding firm, said that “One can always wait to try things because technology is changing every day, but at some point you just have to jump in and see what’s working.”

ABI Research, a firm based in New York, stated that over the last three years the amount of money spent through the use of mobile devices, as opposed to cash or credit, has doubled. In 2010, $3.4 billion was spent using this method. Though this is a tiny percentage of the total $147 billion that was spent over the internet throughout that year, analysts are estimating that this growth will continue its upward spike.

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