The Groton Town Library of Connecticut will be using QR codes as a way to connect with residents and collect responses to surveys they will be conducting regarding the library’s services and materials. The goal of the survey is to find out whether or not the library is living up to the community’s expectations and providing what they need.
Library director Betty Anne Reiter has said that the codes will be affixed to posters and printed promotional materials throughout the library itself. The codes will link to a mobile site that hosts the survey. Flyers will also be sent out to residents as the campaign progresses.
Reiter hopes that using the codes will entice the younger generation to get involved. As technology progresses, fewer people are taking advantage of the services provided by the library. More young people are using smart phones, making them a prime target for QR campaigns.
The library is following in the footsteps of the Parks and Recreation Department’s Discover Guide, which uses QR codes in their efforts to connect with the community.
The survey will be available to those that do not have a smart phone or QR reading software via the library’s website.
As society becomes more reliant on technology, institutions that have long specialized in print are looking for ways to keep up. Using QR codes is a good place to start, as they provide quick access to information and services that are traditionally time consuming.