Lender’s QR code campaign designed to connect offline with online

Lender QR Code Campaign

Security One Lending, a company that specializes in reverse mortgages, introduced their latest initiative making use of QR codes. The codes will be featured on the company’s print and online advertisements and will help their customers obtain a better overall experience. Security One hopes to close the gap between their online and offline endeavors through use of the codes, a trend more companies are following as mobile technology becomes more prominent.

The company’s loan officers will be able to connect with clients that use the codes, guiding them to the mobile website where customers can find more information regarding products. The codes can be scanned with smart phones that have barcode scanning applications and are becoming a popular promotional tool, much praised for their ability to connect consumers with businesses. Security One Lending has had a history of incorporating emerging technologies as part of their marketing efforts.

“The goal has always been to promote ways in which individual loan producers can compete with online providers,” says Torrey Larsen, president of Security One Lending. “We are building a system that will allow the individual loaners to win the market share and work more efficiently.”

With more consumers turning to the Internet to find loans, Security One has recommitted its efforts to helping loan originators through the use of mobile technology. With the advent of smart phones, customers can now take the Internet where ever they go. By providing QR codes to originators, they are allowing them to engage with potential clients and maintain a strong online presence.

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