Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium.
“Printers who think QR codes are a fad need to take a closer look,” says Heidi Tolliver-Nigro, and author and publishing veteran. There have been a number of publishers that have disregarded the codes as nothing more than the latest tech-trend. However, QR codes have proven they’re staying power. The codes have also displayed their ability to propel print media into the competitive field, enabling printers to compete with digital content providers.
A growing number of big businesses are making use of the codes. They can be appealing to smaller businesses, however, as they are relatively inexpensive. Most big companies have disposable budgets in place to purchase the best marketing services available. The only cost associated with QR codes is that of the paper on which they are printed.
Tolliver-Nigro believes that the codes are an opportunity for the print industry to catch up with a tech-savvy generation and engage them on a level they are familiar with.
