Isis and Google clash for supremacy of the mobile commerce industry

Mobile Commerce Industry

Mobile Commerce Industry News
With the launch of Google’s much hyped Google Wallet mobile payment platform, the tech-giant may be confronted with some stiff opposition. Isis, a coalition of telecommunications companies that are bent ruling the mobile commerce industry, continues to gain momentum amongst financial service companies upon whom the fate of mobile payments rests. The companies behind Isis—Verizon Wireless, AT&T and T-Mobile – recently invested more than $100 million into the project in the hopes of expanding the reach of the platform. The investment seems to be paying off as a number of banks flock to the service, offering to make use of NFC technology.

With Isis attracted a swell of support, industry analysts have been casting doubt Google’s ability to keep up with the momentum the promising platform has already built up. Isis is the first payment provider that offers transactions through all four major credit card companies – Visa, MasterCard, Discover and American Express. Such an accomplishment has made Isis unique in the mobile commerce industry.

Google, however, is fighting back in subtle ways. The company is connecting their popular Google Offers service with their mobile wallet platform. This will allow consumers to save money through the use of electronic coupons, which can be attained via the Internet rather than clipping them out of magazines.

With Google and Isis battling for supremacy, the mobile commerce industry is set to become one of the most important industries in the world, if consumers accept paying for goods with their smart phones.

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