Anvil knitwear launched Shirt Scan an iPhone application that lets retailers, brands and, consumers to send multimedia content to their target market or audiences. The direct Use the QR codes on shirts, labels, or tags allows them to do this.
Shirt Scan can be customized according to brand, retailer, customer or campaign. This gives the unique consumer experience through articles, photos and, ads.
Other sources quoted Anthony Corsano, the president and CEO or Anvil Knitwear, “Through Shirt Scan, we’re enhancing the way consumers interact with their products and services, creating a digital platform for apparel and thus improving their experience with the clothing they wear, Shirt Scan also offers brands and retailers a unique and customizable digital marketing opportunity, using apparel as a storytelling tool for content specific to any company or campaign.”
The user can scan shirts with Shirt Scan QR codes and unlock the content behind the shirt. This application can be downloaded from the iPhone app store for free. It also gives the consumer the power to trace the beginnings of the shirt using mobile QR code scanning technology.
Shirt Scan was created by AgencyNet, the award winning digital creative agency, they specialize in consumer insight, brand strategies and, digital technology.
Adam Lauer the account manager of AgencyNet said that “Shirt Scan unlocks new opportunities for consumer engagement. When we approached this project, we saw the t-shirt as not just a product, but also an identifier. It signifies a brand’s biggest fan. With Shirt Scan, brands can speak directly to those individuals using the power of digital.” Other sources confirmed.
Anvil Knitwear is the leading manufacturer of original, nature-friendly and, high quality products such as, apparel and accessories.
