Reaching out with Hispanic marketing to eliminate the language barrier.
When developing a mobile marketing strategy, it is always important to keep the target market in mind, and a part of that effort should be to identify the ethnic communities that can be reached through various forms of smartphone and tablet advertising.
As a part of this, companies and brands must make sure they’re working in the right language.
For example, Hispanic marketing is becoming an increasingly important effort by brands and companies, as these American communities are growing at a significant rate. Failing to address these consumers in a way that they can both understand and relate means that a significant business opportunity will be missed.
According to the U.S. Census, the fastest growing American demographic is the Latin population.
In fact, by 2050, it has been predicted that 3 in 10 people in the United States will belong to that demographic. This clearly illustrates why companies are giving a significant priority – and budget – to engage these consumers in a way that they will find meaningful and relevant. With the increasing importance of the mobile channel, Hispanic marketing is making its way to smartphone and tablet campaigns.
After all, among the Latin people in the United States, 44.7 percent use smartphones. Comparatively, 31.9 percent of the rest of the population of the U.S. uses these devices. This fact, combined with survey findings that are showing that this community is highly receptive to mobile marketing makes it clear that this is a tremendously valuable consumer demographic for brands and companies.
A recent survey which was published in Ad Age showed that when Hispanic marketing is performed properly, 42 percent of individuals within that demographic will be more loyal toward the brands and companies that demonstrate that they appreciate the cultures in this group through Spanish language advertising. Those that were most successful also showed that they were sensitive to the fact that the demographic is made up of cultures from 20 different countries, and that these are all unique peoples.
The most effective Hispanic marketing over mobile devices have used the correct language and has specifically targeted the Mexican, South American, and Spanish (from Spain) groups in an individual way.
