Hipcricket receives honor of North American Customer Value Enhancement Award

Hipcricket, a leader in mobile marketing and advertising and company owned by Augme Technologies, Inc., has, according to Frost & Sullivan come into its own as the top American provider of solutions for high-impact mobile marketing.

As it has recently been purchased by Augme Technologies, it is predicted that Hipcricket will consolidate the position of the company even further into the industry as a true powerhouse.

Frost & Sullivan made these statements about Hipcricket after presenting it with the North American Customer Value Enhancement Award. This award is presented annually to the business that has shown excellence in the implementation of proactive strategies for value creation for its customers.

The award acknowledges the focus of a business on improving the value received by consumers, far greater than a sufficient level of customer service, allowing that company to better its retention of customers and improve the growth of its customer base.

Vikrant Gandhi, a senior analyst at Frost & Sullivan, said that Hipcricket has become the “preferred provider” in the United States for mobile marketing service solutions and that some of the primary factors contributing to its commendable “performance include strength of its product portfolio, strong service and support capabilities, exceptional speed of execution, and overall strategic acumen of its leadership team.”

The company has uniquely been able to implement a full-service approach that assists marketers in building their comprehension and ability to leverage mobile marketing potential. Frost & Sullivan feels that the company is ready to enjoy further successes within the United States advertising and mobile marketing industry and presented it with the award in order to acknowledge that ability.

Related posts:

1. Opportunity in the Middle East for QR Code Growth
2. Three stages of mobile marketing, Part III: An industry professional’s point of view
3. Missed calls are a new form of mobile marketing
4. New service provides businesses with tools for DIY smartphone apps
5. Study shows that while mobile is the way of the future, marketers are not yet ready