Guess Watches looks to engage consumers through augmented reality
Acclaimed watch brand Guess Watches has announced the release of a new application for the iPad and iPhone that the company claims is the first of its kind. The application is designed to keep the company in touch with consumers and provide them with services related to Guess Watches. This is accomplished through the use of augmented reality and piece of software called Guess Live. The application was officially launched this week at the Guess Watches store on Regent Street in London.
Marketing director hails augmented reality as a perfect marketing tool
Guess Watches marketing director Marie Grove-Walton believes that the augmented reality application embodies the perfect marketing tool. The popularity of the iPhone and iPad all but guarantees that Guess Watches will have an avenue through which to engage consumers. Those with the application will have a content connection to the company, which will provide them with product information, special offers, and unique, in-store experiences concerning augmented reality content.
Technology continues to play a growing role in consumer engagement
Augmented reality is showing itself to be a powerful marketing tool. Consumers around the world have shown a great deal of interest in the technology and many are eager to participate in augmented reality campaigns. With smart phones and other such mobile devices being so popular amongst these consumers, advertisers are hard pressed to find reasons not to make use of augmented reality in some way.
QR codes to be used in upcoming events
The application from Guess Watches will also grant users a preview of upcoming products and give them an opportunity to get these products before anyone else. Guess Watches will also be making use of QR codes for marketing and promotion events that will begin this month. These events will promote products that are scheduled for launch throughout the United Kingdom from November through December. These products are expected to make their way to the U.S. in early 2013.
