Non-profits could benefit from use of NFC technology
Software startup Good2gether is preparing to launch a pilot project in its home city of Boston, Massachusetts, this summer. The initiative is geared toward non-profit organizations and aims to give these organizations the ability to reach out to consumers using NFC technology. Many consumers have become enamored with NFC because of its interactivity. New smart phones that are capable of interacting with the technology are being released into the commercial market, making it possible for more consumers to engage in the NFC-based initiatives created by companies.
Good2gether introduces DoGood Badges
The company is offering non-profits NFC-enabled stickers called DoGood Badges. These badges can be distributed to businesses that support or are otherwise associated with particular charity organizations. These businesses can put the badges around stores. When consumers interact with these badges with NFC-enabled mobile devices, they will be able to access information concerning a particular non-profit group and find out how they can get involved in local causes.
DoGood Badges expected to drive traffic to non-profits
Through the badges, consumers can find out how businesses have been working with organizations. Businesses can use these badges to encourage consumers to make donations to certain non-profit groups as well. Good2gether suggests that these donations can be directly from the consumers or made by the business using the badges. For example, a company can make a donation to an organization based upon how often consumers interact with a badge or based on what products are sold. Good2gether believes that this can be a useful way to drive traffic to non-profits and increase the donations they see significantly.
Availability of NFC devices may hinder growth of the technology
The pilot project is taking place in Boston this summer. Depending on its success, Good2gether may choose to expand the project to other cities in Massachusetts and, eventually, to other states. Charity organizations have grown increasingly fond of interactive technologies like NFC because they allow for more connection with consumers. Consumers have shown interest in NFC technology, but the availability of mobile devices that can interact with the technology is slim. Until more NFC-enabled mobile devices are released to consumers, the use of the technology will be innovative but restricted to modest success.