Businesses of all sizes are using this mobile marketing technique to appeal to consumers.
Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns to take advantage of the popularity of these little square barcodes, and the opportunity they present for reaching consumers.
Seoul, South Korea, was the location of a massive mobile marketing promotion for the Samsung NX 200 camera.
In a trendy part of the city, a number of photographers, armed with the cameras, rushed unsuspecting shippers and behaved as though they’d just come upon a celebrity. Before the “victims” could escape, a sticker with a two dimensional barcode printed on it was affixed to them.
When that shopper – or someone else – used a smartphone to scan the code, they were redirected to a mobile optimized website that featured their own photo displayed on a magazine cover. These images were also posted on a Facebook page where consumers could vote on their favorite one in order to enter into a contest for a free camera.
On the other hand, Coca-Cola has announced that it is now working with ScanLife as a part of its QR code marketing. The barcodes will be placed on product packaging so that consumers can scan them to gain access such as videos from UEFA’s EURO 2012, or to take part in the online community from the soft drink giant, SmileWorld.
Coca-Cola is using this partnership and campaign to boost its image as an innovative company.
It is hoping to use it so that even its product packaging can encourage greater interaction with its customers. The campaign is also being featured in commercials on television to draw more attention to its existence.
According to the Coca-Cola digital manager, Paco Rodriguez, “The results we have seen are extremely impressive.” He added that “Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers.”
The platform for QR code marketing management at ScanLife allows the barcodes to be used in a dynamic, two-way communication between businesses and consumers through advanced technology that provides real-time changes. Using it gives marketers the ability to deliver content that is relevant based on certain specific triggers, such as scan frequency.
