NFC technology already popular throughout the auto industry
Though NFC technology has begun to make its way to a number of industries around the world, the technology is not explicitly new to automakers. The auto industry has been making use of NFC technology in one form or another since it emerged in 2004. Today, the concepts of keyless entry and push-button start are almost universally applied. These two concepts, and many more, are reliant on NFC technology. Ford has developed a new mobile application that is meant to take NFC to a new level and provide consumers with peace of mind concerning security.
Ford introduces Keyfree Login app
The automaker has developed an application called Ford Keyfree Login. The application uses NFC technology to store a series of passwords directly to a mobile device. These passwords can then be sent to a laptop or PC. The passwords stored in the mobile device can be those associated with social networking sites or bank accounts and anything in between. The mobile device can then transmit these passwords to a computer, allowing consumers to log in to their accounts automatically. When a user moves out of NFC range, they are automatically logged out of their account associated with that password.
Application currently available in limited release
The NFC application is currently available, but only in France. Ford is currently experimenting with how viable the application would be for commercial release. Thus farm consumers how shown limited interest in using NFC technology to log into their various social media accounts. There are concerns over the security of the application, as the stored passwords are susceptible to exploitation if the mobile device storing them is stolen.
Ford seeks to expand the use of NFC technology
NFC technology has managed to find a great deal of support amongst consumers and businesses alike. Though it is mostly used for mobile commerce and marketing, Ford believes that NFC technology can provide consumers with more convenience in their lives.