One very important tool you need as a business owner for your website is a Content Management System (CMS).
This system allows you to create, edit, and manage all your website’s content.
If you run an online business, you need to work with the right system for your website to function effectively. We’ve compiled a few pointers that will guide you towards finding the right CMS for your business website:
- Check On Ease Of Use
The right CMS should be easy for you to use. You need not to have technical skills such as coding for you to work with a CMS. Processes such as uploading and updating text, inserting links, adding images and videos, and other related tasks should be easy to do on the system. Adding, customizing, and removing web pages should take you only a few minutes to do.
- Check On The System’s Security
Hackers are always on the lookout for an opportunity to carry out a cybercrime and Content Management Systems are their main target. It’s advisable that you do a background check on the CMS platform security and find out how safe the system is.
Find out whether there is a record of hackings and security breaches in the past or present time and what measures the developer has taken to make the system more secure. Also, check on the reviews that other users have made regarding the Content Management System safety. This will paint a clearer picture of what you are bound to experience if you choose to work with that particular system.
- Check If The CMS Supports SEO
The right CMS is one that supports Search Engine Optimization (SEO) for your business website. There are a few things to look out for in a CMS with regards to SEO. First is how new URLs are created. Second is whether the system comes with SEO tools or whether it has the provision for you to integrate them.
The platform should also allow you to write your own unique page and title descriptions. Most CMSs have plugins which allow you to manage your business’ SEO and others will handle the technical SEO aspects for you. Whichever the case, ensure that the content management system platform is SEO-friendly.
- Check Whether Technical Support Is Available
A CMS may have all the features you desire for it to have but may fall short when it comes to providing the ideal technical support that you’ll need. As you analyze a platform, the factor to check for is the available channels of communication.
The best CMS should have active phone numbers, email support, and a live chat option. Support should be available 24/7. Avoid a Content Management System where pages get lost, content gets deleted, hackings are constantly reported, and websites keep crashing.
- Check For Web Analytics Integration
An ideal content management system should give you the provision to be able to track your website’s metrics and analytics such as page visits and conversions. The system should be able to properly integrate with tools such as Google Analytics. Some CMSs come with their own in-built analytic systems which is a plus.
There are many CMS available to choose from but there are two that are most preferred and widely used by business website owners. Of these two, which is the best?Squarespace or WordPress CMS?