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QR codes pinned onto fruit by “Banana Ambassador” from Ecuador

QR codes pinned onto fruit by “Banana Ambassador” from Ecuador

Before you peel your next banana you may want to have a second look because it might have a barcode on it. Ecuador has started a new campaign using QR codes in order to be able to send its mobile marketing wherever its exported bananas may travel so that it can encourage more people to visit the country. The hope is that people will scan the black and white squares using their smartphones or tablets. The goal of … Read entire article »

Filed under: Featured News, QR Codes

QR codes tell the oral history of immigrants in Ruben Ubiera art

QR codes tell the oral history of immigrants in Ruben Ubiera art

A massive new piece by the artist features a barcode that can be scanned with any smartphone. Artist Ruben Ubiera has not only just closed a show at the Young at Art Museum in Davie, Florida where he was also holding a workshop for children who enjoy art, and has permanent pieces in other galleries, but what is now drawing the greatest attention is the QR codes that he is using to provide his art with … Read entire article »

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QR codes used to promote clean transportation in Europe

QR codes used to promote clean transportation in Europe

QR codes could be an effective promotion tool for electric vehicles Clean transportation is becoming one of the most prominent trends in Europe. Electric vehicles are becoming more available to consumers and the infrastructure capable of supporting these vehicles is growing more comprehensive. As more consumers become exposed to electric vehicles, being able to access information concerning these vehicles is beginning to grow more important. QR codes may be able to meet the information needs of … Read entire article »

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QR codes help to add to the rich historical experience of Bute Park

QR codes help to add to the rich historical experience of Bute Park

This beautiful location in the capital of Wales is using smartphone technology to inform visitors. Visitors to Bute Park, a beautiful and historical location in Cardiff, Wales, will now be able to use QR codes to help to enhance their experience and to learn more about the history and significance of the park A considerable amount of information has been assembled, including old photographs of the area. Smartphones with any free reader for QR codes will be able … Read entire article »

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QR codes are the latest part of CommBank Kaching services

QR codes are the latest part of  CommBank Kaching services

The Bpay reader has now been added to the service, at the same time as card and PIN activation. The Commonwealth Bank of Australia has just announced that it will be using QR codes as a part of its services and has boosted its app in order to help to make the process of activating cards much more quick and easy for its customers. The service will be available for customers of the bank who use its … Read entire article »

Filed under: Featured News, QR Codes

The future of mobile commerce and how it is revolutionizing business worldwide

The future of mobile commerce and how it is revolutionizing business worldwide

M-commerce is moving forward at full steam and many feel that it won’t be long before it turns retail upside down. It doesn’t come as a surprise to anyone to hear that cell phones are the most widely used electronic device in the world, as there were approximately 7 billion of them. This means that there are nearly four times (3.8 times) more phones than there are PCs. A growing percentage of cell phone users now own … Read entire article »

Filed under: Featured News, International, Mobile Commerce

QR codes are getting their revenge by performing well

QR codes are getting their revenge by performing well

Despite the huge success the barcodes are achieving in China, there are still those who cling to doubt. Over the last few years, as mobile marketers have been learning the ropes for the proper use of QR codes, some of the epic failures have overshadowed the many massive successes that their campaigns have achieved. This has caused a general level of controversy to build over the value of using the barcodes. Strangely, even though QR codes seem to … Read entire article »

Filed under: Featured News, QR Codes