Fabricating QR Codes

QR code Art

QR code Art
It is common to see QR codes in magazines and newspapers. They have even made their way to the small screen, accompanying TV advertisements. The codes are not quite so common on clothing, however, a fact that the QR-3D Projects seeks to rectify.

The codes have garnered acclaim for their ability to bridge the gap between the digital and physical world. They are most often used in print advertisements but can also be used to digitize a vast array of print content such as books, poetry and pieces of visual art. The QR-3D Project aims to integrate this mobile technology into clothing.

Textile QR codes are not something new, rather they are something rare. QR codes have been plastered on clothing as part of bygone marketing campaigns, but they have had little staying power therein. Recently, the codes have been showing up on aprons and shirts of restaurant workers. Beyond servers, however, textile codes have not gained much traction with advertisers.

The premise of the QR-3D Project is not technically to plaster the codes all over clothing, but examine whether or not using the codes in such a way is viable. Sally Fort, curator of the Project, examined how the codes can be integrated into fabrics. Typically, high-contrast materials must be used to ensure that the QR code can be read, but Fort has found that functional codes can be cross-stitched, quilted, or simply printed.

Fort believes that textile QR codes are still an untapped medium for advertisers and that the codes will be more common in the years to come.

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