Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries.
The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the various channels.
Digby Localpoint works by letting brands build a geo-fence around the physical location of their store, as well as other points of interest related to the company.
Those geo-fences can then be embedded into the app for the brand. Then, using the patent pending technology by Digby, the engagement through the app can be measured, including store visits, entries and exits into the geo-fenced location, scans of QR codes or UPC barcodes, as well as other consumer behaviors which can be triggered through the app.
The information can then be used by the brand for better providing targeted, rich messages to consumers in real-time, relating to their various behaviors, and to use the app data to form powerful management systems and marketing campaigns.
From there, consumers will be able to use the app’s m-commerce functionality, or they can make a purchase in-store, which will give brands a significantly better comprehension of the multi-channel buying experience and how they can influence it.