Airlines are growing more accustomed to the needs of mobile consumers. With smart phones and other mobile devices becoming a more fundamental part of society, companies have had to take steps to ensure that their services were up to task. Airline passengers have enjoyed the ability to check in to flights and download boarding passes for some time, but consumers are asking for more services as mobile technology becomes more advanced. According to a recent Airline IT Trends survey, more major airlines are investing more in improving their wireless functionality.
The survey notes that 90% of U.S. airlines see that mobility is much more than a fickle trend; it is becoming a very fundamental part of people’s lives. Delta Air Lines is one of the companies working to make mobile consumers feel more comfortable while traveling. The company is set to launch a new augmented reality application for smart phones that will allow consumers to make changes to their travel itineraries through their mobile device. The company is also experimenting with ways to enable consumers to book hotels and rent vehicles through the application.
Augmented reality will enable consumers to find information regarding their flight status and other services in real-time. While Delta’s initial launch of the application will only allow consumers to customize their itinerary, the company will be expanding the features of the app in the future depending on its success with travelers.
