Paid influencers to find it harder to post hidden advertising on Instagram

Paid influencers - Instagram

The Britain’s Competition and Markets Authority watchdog announced the platform’s agreement. Facebook-owned Instagram has agreed to take action to crack down on paid influencers posting hidden advertising on the platform, confirmed Britain’s Competition and Markets Authority (CMA). Accounts that have at least one thousand followers on Instagram earn substantial sums from promotions. Paid influencers who boast a minimum of one thousand followers have the capacity to earn considerable fees from companies seeking to promote their products on Instagram. This has become quite an industry for popular accounts on the platform…

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