A new YouTube AR feature lets viewers virtually test products before buying

YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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