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Top B2B Marketing Strategies in 2019

06/19/201906/19/2019 Guest Post

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

Amazon Spark shuts down after two-year flop

06/19/201906/19/2019 Jorge Gonzalez

The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…