The top 4 important things to understand about call tracking

call tracking

Mobile phones have made communication easier over the years. A study conducted in the U.S concluded that business calls from search, social media, display, and other paid ads have increased by 110 percent since 2014. With several customers opting to call businesses, marketers need to track, attribute, and report on calls. By including offline calls and web-based conversations, marketers can determine the value they bring to advertisers. Over the past three years, AdWords has increased its ability to track and attribute phone conversations. If you are yet to realize the…

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QR codes payment tech increasingly adopted by Japan to cater to Chinese tourism

QR codes payment tech - Wall of QR codes

Japan is making an effort to adopt the preferred payment method of their most frequent visitors. Cashless payments are huge in China and now Japan is focusing on incorporating QR codes payment tech into more of its businesses that attract its growing number of Chinese tourists. This is a big step as currently most of the nation’s restaurants and operators of activities and attractions do not accept the preferred payments of Japan’s largest foreign tourist population. QR codes are quickly overtaking other payment options in Japan. Credit cards with computer…

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