NFC technology may lead to free transportation

NFC Technology for transportation

  Security of NFC technology again called into question NFC technology is being billed, by its supporters, as a revolution for the world of commerce. The technology enables a smart phone or similar device to function as a mobile payment platform akin to a credit card. NFC has received a great deal of support from financial institutions as well as technology and telecommunications companies all over the world. There are, however, some serious concerns regarding the safety of NFC technology, some of which have not yet been addressed because of…

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QR codes tested by fire department in new emergency program

QR code mhealth

The barcodes will be used to help share medical data with firefighters. Firefighters in Marin County, California, are testing out a new program that uses QR codes to help to make sure that first responders have rapid and easy access to vital medical information in a rescue situation. These emergency workers know that in some situations, this data can mean the difference between life and death. Across the Golden Gate Bridge from San Francisco, this county’s fire department began looking into the design of a program that would incorporate QR…

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Augmented reality transforms Angry Birds

Augmented Reality Video

PendAR working to pioneer augmented reality gaming Augmented reality games are becoming a craze as more developers show interest in the technology. These interactive games are not being pioneered by giant developers like Sony or Microsoft, however, small developers, sometimes comprised of a single person, are leading the charge in augmented reality games. PendAR is one such developer. The company, which specializes in augmented reality, has brought the technology to one of the world’s most popular mobile games: Angry Birds. Angry Birds gets a 3D upgrade Angry Birds has provided…

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Mcommerce expected to bring £11 billion in U.K. sales in 2012

mobile commerce and NFC technology

This year, retail mobile apps should generate sales growth by about 23 percent. The results of a new Netsuite study have been released in their latest report, and have shown that mcommerce apps among high street retailers in the United Kingdom will increase from 70 percent to 80 percent. This includes those that have stated that they intend to have at least one within the next year. The leading platforms for retail mcommerce applications are iOS (at 48 percent), Android (at 45 percent), Windows Phone (at 30 percent) and Blackberry…

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QR codes on clothing converts college students into advertising

QR Codes on Tshirts

Local startup uses apparel as a form of walking billboard space. Chadwick Martin Bailey, a market research and consulting firm, has released the results of their recent poll regarding the way that people scan QR codes and it has led to some unique uses for the codes. The survey involved the participation of almost 1,300 people regarding their scanning habits. The poll found that 46 percent of the people who took part had scanned QR codes simply because they were “curious” about where it would lead. Jossle, a startup from…

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