NFC technology proves popular amongst university students

NFC Technology in clothing

NFC technology being used for more than commerce There are many uses for NFC technology that extend beyond the world of commerce. Before the technology became the backbone of mobile commerce, for instance, it was used in marketing to provide consumers with engaging experiences. Now, the technology is becoming more popular in the world of security because of its uses in access control. Ironically, NFC technology is currently surrounded by controversy concerning its security and how it can be easily exploited. The security industry has only ever seen these concerns…

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MasterCard released PayPass SDK for app developers

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

MasterCard continues to show support for NFC technology Most of the world’s major financial institutions have shown their support for NFC technology. MasterCard is no different, but the credit giant has been more conservative in its approach to the technology than its competitors. NFC technology is most commonly associated with mobile commerce, a growing industry that has the potential to change the way consumers make payments for goods and services. The popularity of the technology has been marred by concerns regarding safety and efficiency, causing many in the financial services…

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M-commerce in the U.S. led by the largest players in the marketplace

M-Commerce Industry

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the country.…

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NFC technology projects from HID Global reach conclusion

HID Global NFC technology projects come to an end at Netflix and Good Technology headquarters HID Global, a secure identity solutions developer, has announced the completion of two pilot projects concerning NFC technology. The pilot projects were meant to examine the capabilities of NFC technology in access management and whether the technology presented a significant risk for existing security systems. These projects were conducted in the headquarters of Good Technology and Netflix. Both companies made use of NFC-enabled mobile devices to participate in the pilot projects. NFC continues to grow…

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Mcommerce adoption is faster in the East than the West

Global mobile technology trends network

This, according to a global survey performed by Rakuten. Rakuten has released the results of its worldwide research, which has indicated that consumers in the countries located in the far east have a far greater likelihood than western countries to take part in mcommerce. The survey identified trends primarily throughout Asia, Europe, and North America. It discovered that 13 percent of consumers in Thailand and 15 percent of those from Indonesia will not hesitate to use their smartphones or tablets to make the purchase of a product or service. Comparatively,…

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