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NFC technology proves popular amongst university students

NFC technology proves popular amongst university students

NFC technology being used for more than commerce There are many uses for NFC technology that extend beyond the world of commerce. Before the technology became the backbone of mobile commerce, for instance, it was used in marketing to provide consumers with engaging experiences. Now, the technology is becoming more popular in the world of security because of its uses in access control. Ironically, NFC technology is currently surrounded by controversy concerning its security and how … Read entire article »

Filed under: Featured News, Near Field Communications, Technology News, Trends, United States

MasterCard released PayPass SDK for app developers

MasterCard released PayPass SDK for app developers

MasterCard continues to show support for NFC technology Most of the world’s major financial institutions have shown their support for NFC technology. MasterCard is no different, but the credit giant has been more conservative in its approach to the technology than its competitors. NFC technology is most commonly associated with mobile commerce, a growing industry that has the potential to change the way consumers make payments for goods and services. The popularity of the technology has … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Technology News, Trends

M-commerce in the U.S. led by the largest players in the marketplace

M-commerce in the U.S. led by the largest players in the marketplace

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

NFC technology projects from HID Global reach conclusion

HID Global NFC technology projects come to an end at Netflix and Good Technology headquarters HID Global, a secure identity solutions developer, has announced the completion of two pilot projects concerning NFC technology. The pilot projects were meant to examine the capabilities of NFC technology in access management and whether the technology presented a significant risk for existing security systems. These projects were conducted in the headquarters of Good Technology and Netflix. Both companies made use of NFC-enabled mobile devices to participate in the pilot projects. NFC continues to grow in popularity in security sector NFC technology has been gaining ground in the access management space recently. The technology is capable of wireless data transmission, allowing access information to be provided from nearly any device or product containing an NFC chip. As such, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Near Field Communications, Technology News, Trends

Mcommerce adoption is faster in the East than the West

Mcommerce adoption is faster in the East than the West

This, according to a global survey performed by Rakuten. Rakuten has released the results of its worldwide research, which has indicated that consumers in the countries located in the far east have a far greater likelihood than western countries to take part in mcommerce. The survey identified trends primarily throughout Asia, Europe, and North America. It discovered that 13 percent of consumers in Thailand and 15 percent of those from Indonesia will not hesitate to use their smartphones … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Tablet Commerce, Trends, United States

NFC technology may lead to free transportation

NFC technology may lead to free transportation

  Security of NFC technology again called into question NFC technology is being billed, by its supporters, as a revolution for the world of commerce. The technology enables a smart phone or similar device to function as a mobile payment platform akin to a credit card. NFC has received a great deal of support from financial institutions as well as technology and telecommunications companies all over the world. There are, however, some serious concerns regarding the safety … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Commerce Security, Near Field Communications, Technology News, Trends, United States

QR codes tested by fire department in new emergency program

QR codes tested by fire department in new emergency program

The barcodes will be used to help share medical data with firefighters. Firefighters in Marin County, California, are testing out a new program that uses QR codes to help to make sure that first responders have rapid and easy access to vital medical information in a rescue situation. These emergency workers know that in some situations, this data can mean the difference between life and death. Across the Golden Gate Bridge from San Francisco, this county’s fire department … Read entire article »

Filed under: Featured News, Health Care Industry, Mobile Commerce, QR Codes

Augmented reality transforms Angry Birds

Augmented reality transforms Angry Birds

PendAR working to pioneer augmented reality gaming Augmented reality games are becoming a craze as more developers show interest in the technology. These interactive games are not being pioneered by giant developers like Sony or Microsoft, however, small developers, sometimes comprised of a single person, are leading the charge in augmented reality games. PendAR is one such developer. The company, which specializes in augmented reality, has brought the technology to one of the world’s most popular … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Technology News, Trends

Mcommerce expected to bring £11 billion in U.K. sales in 2012

Mcommerce expected to bring £11 billion in U.K. sales in 2012

This year, retail mobile apps should generate sales growth by about 23 percent. The results of a new Netsuite study have been released in their latest report, and have shown that mcommerce apps among high street retailers in the United Kingdom will increase from 70 percent to 80 percent. This includes those that have stated that they intend to have at least one within the next year. The leading platforms for retail mcommerce applications are iOS (at 48 … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

QR codes on clothing converts college students into advertising

QR codes on clothing converts college students into advertising

Local startup uses apparel as a form of walking billboard space. Chadwick Martin Bailey, a market research and consulting firm, has released the results of their recent poll regarding the way that people scan QR codes and it has led to some unique uses for the codes. The survey involved the participation of almost 1,300 people regarding their scanning habits. The poll found that 46 percent of the people who took part had scanned QR codes simply because … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Bank of America snubs NFC in favor of alternative

Bank of America snubs NFC in favor of alternative

Bank of America testing new mobile payment system Bank of America has chosen to abandon NFC technology in favor of a new, image-based technology it is currently testing. The system that the bank is testing is designed to be a mobile commerce solution that is an alternative to NFC technology. The system seems to have an immediate appeal to retailers interested in mobile commerce as it requires them to share nothing more than a simple image … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, QR Codes, Technology News, Trends, United States

Absentee NFC in iPhone 5 may hurt banks more than Apple

Absentee NFC in iPhone 5 may hurt banks more than Apple

iPhone 5 may be missed opportunity for banks looking to promote mobile commerce Earlier this month, Apple officially unveiled the highly anticipated iPhone 5. Among the numerous features included in the company’s latest iteration of its popular smart phone, the absence of NFC technology received a great deal of attention. Apple has chosen not to include NFC technology in the new iPhone 5 because of reasons concerning security and the concept that the technology does not … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Technology News, United States