QR Code Press

QR code used by Canadian police to find killers

08/29/201208/29/2012 Stephanie Beck

The hope is that smartphone users will identify an “important” witness to a teen’s murder. At a press conference, police in Gatineau, Quebec, Canada have released a QR code that they hope will give the smartphone using public the ability to help them to track down the killer of 18 year old Valerie Leblanc, whose body was discovered on August 23, 2011. The hope is that the quick response barcode will encourage people to view the sketch of a possible witness. Scanning the QR code will direct smartphone users to…

Interactive marketing becoming more popular in South Korea

08/29/201208/28/2012 Jorge Gonzalez

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The use of the technology is expected to continue growing as more marketers see success…

Mobile marketing lessons from the successes of the USPS

08/29/201208/30/2012 John Montgallo

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna Advertising Group has stated that the USPS has managed to keep up…

Mhealth program uses QR codes to access patient information

08/29/201208/28/2012 Stephanie Beck

The Immune Project is using a mobile strategy to increase the number of vaccinations. Every year, millions of children die from preventable diseases because they did not receive a vaccination, but with the mhealth strategy at the Immune Project, it is hoped that this number will be significantly diminished. The program is using QR codes to give providers access to information about their patients. The goal is to begin using better patient record management through mhealth methods in order to make certain that the number of people who do not…

Unlock the Invisible with Your Mobile

08/29/201204/13/2014 Guest Post

Reveal and enjoy animated 3D art hidden in adverts and claim exclusive discounts on the go with latest app update from onvert.com. Onvert.com, the most accessible augmented reality service; announces today the astonishing new features of its latest 1.6 version, available now to download from Apple iTunes and Google Play. Key features include: • Animation – see things spin, move and react to gravity and location as you move • Vouchers – collect embedded discounts as you scan • Screen Capture – share your photos of the action • New…