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QR codes used by WeChat app to take steps into social media
This largest group messaging application in the world is using mobile barcodes. WeChat, also known as “Weixin” in Chinese, is the world’s largest group messaging mobile app and was created by Tencent, and it is now using QR codes to bring forward its social media marketing platform. This will give marketers a way to make direct content with its users, of which there are over 100 million. The WeChat app is a social media marketing platform that lets … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing
Galaxy S II the first device to support Isis
Update makes Galaxy S II compatible with Isis T-Mobile has issued an update to the Galaxy S II that makes the mobile device the first ever that is ready for the Isis payment platform. T-Mobile is one of the three companies invested in the Isis initiative, along with AT&T and Verizon Wireless. Isis aims to be the world’s most expansive and comprehensive mobile commerce system. Though it has not yet been launched, Isis has already garnered … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Technology News
Mobile payments experience notable boost with PayPal partnership with Discover
The credit card and online transaction company will now be working together. The world of mobile payments has added a new level of drama with the partnership that has just been announced between Discover and PayPal. This has added yet another level to the explosion in the marketplace where smartphones replace cards. Although there have been regular changes to the mobile payments world as this market emerges, until now, there hasn’t been a single announcement that is quite … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends, United States
Mobile payments haven’t yet caught on in the United Kingdom
A recent survey showed that contactless has yet to be seen in a positive light by most people. Although smartphones are spreading like wildfire throughout the United Kingdom, the same cannot be said about mobile payments, regardless of significant efforts that had been made to boost their popularity throughout the Olympics in London. Only 17 percent of people in the U.K. feel that a “cashless future” could be a more convenient one. This information came from a report … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications
QR code used by Canadian police to find killers
The hope is that smartphone users will identify an “important” witness to a teen’s murder. At a press conference, police in Gatineau, Quebec, Canada have released a QR code that they hope will give the smartphone using public the ability to help them to track down the killer of 18 year old Valerie Leblanc, whose body was discovered on August 23, 2011. The hope is that the quick response barcode will encourage people to view the sketch … Read entire article »
Filed under: Featured News, International, Mobile Marketing, QR Codes
Interactive marketing becoming more popular in South Korea
Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Near Field Communications, Technology News, Trends
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