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Mobile payments experience notable boost with PayPal partnership with Discover

Mobile payments experience notable boost with PayPal partnership with Discover

(adsbygoogle = window.adsbygoogle || []).push({}); The credit card and online transaction company will now be working together. The world of mobile payments has added a new level of drama with the partnership that has just been announced between Discover and PayPal. This has added yet another level to the explosion in the marketplace where smartphones replace cards. Although there have been regular changes to the mobile payments world as this market emerges, until now, there hasn’t been a single … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends, United States

Mobile payments haven’t yet caught on in the United Kingdom

Mobile payments haven’t yet caught on in the United Kingdom

A recent survey showed that contactless has yet to be seen in a positive light by most people. Although smartphones are spreading like wildfire throughout the United Kingdom, the same cannot be said about mobile payments, regardless of significant efforts that had been made to boost their popularity throughout the Olympics in London. Only 17 percent of people in the U.K. feel that a “cashless future” could be a more convenient one. This information came from a report … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications

QR code used by Canadian police to find killers

QR code used by Canadian police to find killers

The hope is that smartphone users will identify an “important” witness to a teen’s murder. At a press conference, police in Gatineau, Quebec, Canada have released a QR code that they hope will give the smartphone using public the ability to help them to track down the killer of 18 year old Valerie Leblanc, whose body was discovered on August 23, 2011. The hope is that the quick response barcode will encourage people to view the sketch … Read entire article »

Filed under: Featured News, International, Mobile Marketing, QR Codes

Interactive marketing becoming more popular in South Korea

Interactive marketing becoming more popular in South Korea

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Near Field Communications, Technology News, Trends

Mobile marketing lessons from the successes of the USPS

Mobile marketing lessons from the successes of the USPS

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Mhealth program uses QR codes to access patient information

Mhealth program uses QR codes to access patient information

The Immune Project is using a mobile strategy to increase the number of vaccinations. Every year, millions of children die from preventable diseases because they did not receive a vaccination, but with the mhealth strategy at the Immune Project, it is hoped that this number will be significantly diminished. The program is using QR codes to give providers access to information about their patients. The goal is to begin using better patient record management through mhealth methods in … Read entire article »

Filed under: Featured News, Health Care Industry, QR Codes

Unlock the Invisible with Your Mobile

Unlock the Invisible with Your Mobile

Reveal and enjoy animated 3D art hidden in adverts and claim exclusive discounts on the go with latest app update from onvert.com. Onvert.com, the most accessible augmented reality service; announces today the astonishing new features of its latest 1.6 version, available now to download from Apple iTunes and Google Play. Key features include: • Animation – see things spin, move and react to gravity and location as you move • Vouchers – collect embedded discounts as you scan • Screen Capture … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, QR Codes, Technology News

QR code generator with a unique angle released by Clipix

QR code generator with a unique angle released by Clipix

The company has unveiled a new mcommerce smartphone barcode based feature. Visual bookmarking tool startup mcommerce company, Clipix, was only just launched in June, but it has taken off with a highly impressive growth, and is already releasing new features, such as its QR codes generator, that are drawing even more attention in its direction. This new feature isn’t just a replica of standards from other companies. Instead, the company has given it a new twist, according to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes