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Mobile marketing lessons from the successes of the USPS

Mobile marketing lessons from the successes of the USPS

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Mhealth program uses QR codes to access patient information

Mhealth program uses QR codes to access patient information

The Immune Project is using a mobile strategy to increase the number of vaccinations. Every year, millions of children die from preventable diseases because they did not receive a vaccination, but with the mhealth strategy at the Immune Project, it is hoped that this number will be significantly diminished. The program is using QR codes to give providers access to information about their patients. The goal is to begin using better patient record management through mhealth methods in … Read entire article »

Filed under: Featured News, Health Care Industry, QR Codes

Unlock the Invisible with Your Mobile

Unlock the Invisible with Your Mobile

Reveal and enjoy animated 3D art hidden in adverts and claim exclusive discounts on the go with latest app update from onvert.com. Onvert.com, the most accessible augmented reality service; announces today the astonishing new features of its latest 1.6 version, available now to download from Apple iTunes and Google Play. Key features include: • Animation – see things spin, move and react to gravity and location as you move • Vouchers – collect embedded discounts as you scan • Screen Capture … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, QR Codes, Technology News

QR code generator with a unique angle released by Clipix

QR code generator with a unique angle released by Clipix

The company has unveiled a new mcommerce smartphone barcode based feature. Visual bookmarking tool startup mcommerce company, Clipix, was only just launched in June, but it has taken off with a highly impressive growth, and is already releasing new features, such as its QR codes generator, that are drawing even more attention in its direction. This new feature isn’t just a replica of standards from other companies. Instead, the company has given it a new twist, according to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

New iPhone 5 images leaked, hint at NFC technology

New iPhone 5 images leaked, hint at NFC technology

Images show new component in front assembly A series of images of the new iPhone 5 have been leaked, supposedly detailing the device’s front assembly. Similar leaks have occurred in the past, revealing the internal machinations of previous incarnations of the iPhone, but these images feature something that has never been seen before in the mobile device. The iPhone 5’s front assembly contains a new feature that may be an NFC chip. If this is the … Read entire article »

Filed under: Featured News, Near Field Communications, Technology News, United States

Augmented reality marketing advances in Canada

Augmented reality marketing advances in Canada

Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Technology News, Trends

Mobile commerce division to receive a boost at HP

Mobile commerce division to receive a boost at HP

Plans have now begun in creating this new branch of the company. A memo from within HP has been leaked and heavily suggests that the company has already begun the process of building a new mobile commerce division. Similar efforts by this organization have failed in the past. HP had attempted to dip into device efforts such as tablets, but they never managed to make any meaningful impact on the market. By reorganizing, this may provide the company … Read entire article »

Filed under: Featured News, Mobile Commerce, Technology News, Trends

QR code patent between Microsoft and Neomedia draws more attention to the barcodes

QR code patent between Microsoft and Neomedia draws more attention to the barcodes

This could also mean the end to the Microsoft Tag in mcommerce, once and for all. Just as Apple prepares to unveil its own Passbook QR code based service, it appears as though Microsoft has also focused its attention on mcommerce barcodes, with the help of Neomedia. That latter company has just announced that it has granted worldwide rights to license its patent portfolio. Among those to benefit from the 74 QR code patents that are contained within … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Trends

Publishers embrace augmented reality to appeal to consumers

Publishers embrace augmented reality to appeal to consumers

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. … Read entire article »

Filed under: Augmented Reality, Featured News, International, Technology News, Trends

Mobile payments in 2017 will be worth $1.3 trillion

Mobile payments in 2017 will be worth $1.3 trillion

Prediction made based on the acceleration of NFC and the sale of physical goods over smartphones. According to the latest Juniper Research report, between now and 2017, the size of the mobile payments marketplace will expand almost four times over, to the point that it will reach over $1.3 trillion. The report is entitled “Mobile Payments Strategies: NFC, Remote Purchases & Money Transfer 2012-2017”. The data included in the report suggested that the growth in the mobile payments … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends

Poll gauges consumer interest in mobile commerce

Poll gauges consumer interest in mobile commerce

17,000 consumers polled on their interest in mobile commerce systems Acxiom, a multichannel marketing services company, has released the results of an online poll in which more than 17,000 United Kingdom consumers participated in. The poll focuses on the level of interest consumers have in mobile commerce. In the UK, mobile commerce is becoming more popular, with a growing number of retail brands moving to adopt NFC technology and mobile commerce systems. While companies have shown … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

QR code shipment tracking system now in use by German company

QR code shipment tracking system now in use by German company

The new technology has been implemented by trans-o-flex. trans-o-flex, a parcel and express delivery company in Europe, has now implemented a new tracking system based on QR code technology, that is being used on German deliveries. This company is an international subsidiary of the company called the Austrian Post. According to that organization, it chose a QR code over other forms of barcodes because they are familiar to many smartphone users, and they provide the opportunity to share … Read entire article »

Filed under: Featured News, International, Mobile Commerce, QR Codes