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Mobile marketing from Skycore now includes QR codes & social media
Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, Social Media Marketing, Trends
QR codes used to share a U.K. city’s history with smartphone users
Newport is using mobile commerce through barcodes to share its fascinating past. The South Wales city of Newport, in the United Kingdom is taking important steps into mobile commerce by using QR codes to share its history with visitors and residents, alike. Signs featuring the barcodes are now posted all around the city center as well as at various landmarks. With a smartphone or a tablet computer and any free QR code scanner app, a visitor or a … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Travel
QR code used by BitInstant on their new prepaid debit card
Bitcoin has announced the use of the quick response barcodes on their plastic cards. BitInstant, the Bitcoin transfer service, has revealed that they will be launching a prepaid debit card that will feature a QR code, within the next couple of months. Bitcoin has had a sketchy past, due to international regulations, but is adding more conventional features. The reason that many people raise a brow at Bitcoin is that it has had a record with criminals using … Read entire article »
Filed under: Featured News, Mobile Payments, QR Codes
Everything Everywhere teams with MasterCard to boost m-commerce
Everything Everywhere and MasterCard enter into five-year partnership Everything Everywhere, the United Kingdom’s leading mobile network operator and Internet service provider, has entered into a five-year deal with MasterCard to develop and deploy a mobile commerce platform. Both companies have shown an interest in NFC technology and how it is used in the world of m-commerce. Currently, NFC technology is the backbone of m-commerce, facilitating mobile transactions and turning mobile devices into payment platforms. Everything Everywhere … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications, Technology News, Trends
QR codes are a natural complement to mcommerce coupons
Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
Passbook to compete with Google Wallet
Apple draws more attention to Passbook application The world of m-commerce news is awash with speculation over whether Apple’s iPhone 5 will actually be equipped with NFC technology. Leaked images of the device suggest that this will be the case, but Apple has been silent on the issue. The technology company has been drawing more attention to the Passbook application that will be a prominent feature of the iOS 6, however. Passbook will include a variety … Read entire article »
Filed under: Featured News, Near Field Communications, Technology News, Trends, United States
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