Month: August 2012

Mobile marketing from Skycore now includes QR codes & social media

Jesse Collins
Skycore QR Code Service

Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing companies who want to quickly and easily add social action widgets, such…

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QR codes used to share a U.K. city’s history with smartphone users

Stephanie Beck
QR Code history

Newport is using mobile commerce through barcodes to share its fascinating past. The South Wales city of Newport, in the United Kingdom is taking important steps into mobile commerce by using QR codes to share its history with visitors and residents, alike. Signs featuring the barcodes are now posted all around the city center as well as at various landmarks. With a smartphone or a tablet computer and any free QR code scanner app, a visitor or a local can scan one of the signs and learn more about the…

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QR code used by BitInstant on their new prepaid debit card

Jennifer Goula
credit card with qr code

Bitcoin has announced the use of the quick response barcodes on their plastic cards. BitInstant, the Bitcoin transfer service, has revealed that they will be launching a prepaid debit card that will feature a QR code, within the next couple of months. Bitcoin has had a sketchy past, due to international regulations, but is adding more conventional features. The reason that many people raise a brow at Bitcoin is that it has had a record with criminals using their services as a part of their schemes. Its very nature is…

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Everything Everywhere teams with MasterCard to boost m-commerce

Sam Lambert
NFC Technology

Everything Everywhere and MasterCard enter into five-year partnership Everything Everywhere, the United Kingdom’s leading mobile network operator and Internet service provider, has entered into a five-year deal with MasterCard to develop and deploy a mobile commerce platform. Both companies have shown an interest in NFC technology and how it is used in the world of m-commerce. Currently, NFC technology is the backbone of m-commerce, facilitating mobile transactions and turning mobile devices into payment platforms. Everything Everywhere and MasterCard will be developing an NFC payment solution that will be the first…

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QR codes are a natural complement to mcommerce coupons

Julie Campbell
Mobile Coupons with QR Codes

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

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