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Augmented reality applications targeted in new campaign from Sony Music
, Sony Music and Aurasma team to promote Carrie Underwood Sony Music has teamed with Aurasma, a leading augmented reality platform, to launch a new campaign that aims to draw attention to music sensation Carrie Underwood’s new album, Blown Away. Using the Aurasma Lie augmented reality application, Carrie Underwood fans will be able to experience digital content that is associated with the singer’s new album. Sony Music has produced a video that will be embedded within the … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Marketing, Trends, United States
Mobile commerce loses some friction as CorFire and Payfone offer new merchant solution
These new m-commerce opportunities will help to enhance customer experience and drive revenue. Industry leading expert in smartphone technology, CorFire, has partnered with remote mobile commerce company, Payfone, to integrate their merchant solutions to create a strong opportunity for merchants. It will bring together CorFire’s mobile wallet app with the remote m-commerce solution from Payfone. The end product is designed to create a frictionless experience for merchants to offer to their customers, so that purchases can be made … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends
What the latest mobile search statistics should say to you
Thinks to consider about the rise of traffic over smartphones and tablets Mobile search statistics are showing that searching over smartphones and tablet computers are growing in their importance as an increasing number of people are using their devices to locate the best nearby restaurant, the closest sporting goods store, or simply to find contact information for a business. There has been a tremendous amount of growth over the last year, illustrating how rapidly it is all … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
Qualcomm seeks to combine augmented reality with cloud computing
The cloud may be the next step in augmented reality technology Qualcomm, a leading maker of chips for wireless devices, is no stranger to augmented reality technology. The company has been a driving force in the developing and implementation of augmented reality for more than a decade. Qualcomm has explored both the existing and potential applications for augmented reality over the years with varying degrees of success and failure. The company has now found a new … Read entire article »
Filed under: Augmented Reality, Featured News, Technology News, Trends
Farmers embrace QR code marketing in effective and informative ways
Growers are using barcodes and other mobile technology to draw more customers. Though farmers are associated with tradition, they are also among the first to embrace technology that is proving itself effective for efficiency and profitability, and in this, they have become some of the most creative QR code users. Dewey Square farmers market in Boston and spray painted cows are only some examples. At this particular market, the farmers have been able to use quick response codes … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States
Mobile commerce gains momentum in India
Yeldi Softcom introduces araeTap mobile application Yeldi Softcom, a subsidiary of the Yeldi Group that focuses on the development of telecommunications technology, has launched a new NFC application called araeTap that is meant to help grow the mobile commerce industry in India. Mobile commerce has been growing in popularity in the country as the availability of NFC-enabled mobile devices expands. Yeldi Softcom believes that the time is right to introduce new NFC applications in order take … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Near Field Communications, Trends
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