QR Code Press » Archive
Understanding the unique tcommerce channel
Found between smartphones and desktops, tablets are an environment of their own. Tablets have become explosively popular and marketers are discovering that tcommerce is an entirely different segment with a complete new level of opportunities. A recent study performed by Frank N. Magid Associates and the Online Publishers Association (OPA), has shown that the adoption rate for tablets has already reached 31 percent and they have forecasted that by the end of 2013, it will have reached … Read entire article »
Filed under: Featured News, Mobile Commerce, Tablet Commerce, Trends
QReach to provide businesses with the means to launch QR code campaigns
DG3 launches new platform to facilitate the use of QR codes in marketing DG3 Digital Marketing, a marketing and visual communications company based in New Jersey, has announced the release of a new mobile engagement package aimed at leverages QR codes as a way to engage consumers. The package, called QReach, is designed to expose companies to the various uses of QR codes and how they can be implemented in marketing campaigns to reach out to … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
QR codes used in a Scottish tapestry brings together people all over the world
It was created by Scots outside of Scotland around the globe. A tapestry that has QR codes embroidered into it has been designed and is going to be created by Scottish people living all over the planet. These various settled communities will each be responsible for one of its sections. Each of the tapestry segments will have its own QR codes included within them, and it will be possible for every one of them to be scanned using … Read entire article »
Filed under: Featured News, QR Codes
NFC technology expected to have major impact in mobile marketing
Advertisers continue to experiment with interactive technology The advertising industry has long been on the cutting edge of consumer engagement. The industry has been keenly attuned to the development of interactive technologies that would allow them to reach out to consumers more effectively. In the past, several of these technologies have produced modest results. Advertisers found a great deal of success in the advent of QR codes, which successfully exposed a wider demographic of consumers to … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Trends
QR code and NFC technology at the heart of latest Elinext m-commerce app
Elinext has announced that it is broadening its capabilities by integrating these mobile tech. As businesses large and small gravitate toward QR code use for mobile commerce, payments, and marketing purposes, Elinext Group has just revealed that it will also be widening its own capabilities in the development of apps that will uses these barcodes, as well as near field communication (NFC) technology. It feels that the integration of these innovations is vital to keeping up their … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Commerce, Near Field Communications, QR Codes, Trends
Mobile marketing A&W Burger partnership with 3Seventy brings deals to smartphone users
New SMS campaign for the restaurant franchises includes nearly 200 West Coast locations. Leading mobile marketing engagement solutions provider, 3Seventy, has just announced that it has launched a new campaign using SMS for Harman Management, which is the owner of almost 200 A&W Burger franchise locations across the West Coast of the United States. Impressive results have already been recorded, still very early on in the campaign. Harman Management, along with 3Seventy and AFA Krause Advertising, have recorded … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
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