QR Code Press » Archive
From paparazzi to drinking a Coke – QR code marketing is hot!
Businesses of all sizes are using this mobile marketing technique to appeal to consumers. Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns to take advantage of the popularity of these little square barcodes, and the opportunity they present for reaching consumers. Seoul, South Korea, was the location of a massive mobile marketing promotion for the Samsung NX 200 camera. In a trendy part of the city, a number of photographers, armed … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes
NFC Technology seeing expanded use around the world
Technology is popular in commerce, but that is not the only use for NFC NFC technology has, almost single-handedly, driven forward the progress of the mobile commerce industry. Because of this, the technology is often considered for its uses in this sector. The uses for the technology are numerous, however, particularly in the marketing industry. As a marketing tool, NFC has been gaining a great deal of attention because of its interactivity. With the number of … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, Trends
Research shows travel industry lacks mobile payment knowledge
Only 5 percent of businesses are using this technology for traveling on business. A study performed by the Association of Corporate Travel Executives (ACTE) and AirPlus International has shown that while only 5 percent of companies are making use of mobile payment for their business travel needs, nearly half of them feel that the technology would make the experience easier. Furthermore, only 18 percent say that using it would make travel managers’ jobs easier. Equally though, 53 percent … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Travel, Trends
The difference location based marketing can make for a business
More brands and companies are using mobile marketing with geotargeting technology to reach customers. With all of the different companies, brands, and products currently available, the owners of many small businesses are struggling to understand how they can make a connection with their customers, and are beginning to take notice of location based marketing. The internet is bursting with mobile marketing opportunities, it is simply a matter of knowing how to access them. Over 7 out of every … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
News Corp. adopts augmented reality to engage Australian consumers
Interactive technology may be able to help the print industry appeal to a new generation Augmented reality has been causing a stir in the print industry, particularly among newspapers that are looking for a competitive edge to keep readers interested. News Corporation, one of the world’s largest news organizations and publisher of newspapers, has taken a keen interest in augmented reality recently. The company is not the first in its industry to make use of augmented … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Trends
Parkmobile uses QR codes as new payment method
The smartphone parking payment service is now using two dimensional barcodes for greater convenience. Parkmobile is a service that allows smartphone using drivers to use those devices to pay for their parking. The company has just announced that it is adding a new feature to its services, which allows users to scan QR codes that are printed and posted on stickers on the meters in order to pay for the parking spot. These stickers will be displayed on … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Payments, QR Codes, Trends, United States
SIA Central Europe works to promote NFC technology and mobile commerce
Europe continues to be a hot bed for mobile commerce Mobile commerce and NFC technology has been gaining momentum in Europe over the past several months. As more banks and other financial institutions adopt NFC technology, the demand for mobile payments is growing. Telecommunications companies have been responding to this growing interest by developing more NFC-enabled mobile devices. This is not enough for SIA Central Europe, a leading financial services company, however, the company is working to … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications
Technology News 24/7
sending...
About QR Code Press and MCommerce Press
Scan for our Facebook page