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Amazon poses the largest threat to Apple’s ad space
The mobile commerce environment is proving to be a highly competitive one between the two companies. Though this may not have been expected by most, Amazon appears to be the biggest competition for Apple in terms of advertising space for mobile commerce, as the population of the Kindle tablet device skyrockets. The e-commerce giant, based in Seattle, is already proving itself to be highly successful in selling ads on its Kindle Fire and Amazon websites and apps, … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Trends
QRt.co announces release of first custom QR code service for businesses
It allows companies to instantly and easily generate visually compelling barcodes. Technology company, QRt.co, has just released a QR code service industry first, which is a custom two dimensional barcode generator created just for businesses and brands. This could make the square black and white boxes a thing of the past for advertisers. The online tool offered by the company provides the ability to create codes that are visually appealing with only a few clicks of the mouse. It … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes
NFC technology in need of rebranding, according to Deutsche Telekom
NFC technology continues to grab attention from companies and consumers around the world Mobile commerce has managed to gain a great deal of momentum in the relatively short time it has existed. The concept of mobile commerce has transcended into its own full-fledged industry, drawing the attention of large companies like Google, Apple, and others. The development of the industry has relied heavily of NFC technology, which can turn nearly any smart phone into a mobile … Read entire article »
Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Trends
American express encourages mobile commerce through consumer data for brands
AMEX plans to offer its “spend graph” database information to help companies customize their mcommerce American Express group president, Dan Schulman spoke in London at the Open Mobile Summit, and stated that the credit card giant is moving in the direction of the development of a mobile commerce ID that can be used by consumers, to provide a total of their totals as well as the brands to which they have the greatest loyalties. AMEX partner brands … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Social Media Marketing, Trends
How are the top online retailers providing mobile check out options?
Consumers are beginning to expect to be able to make purchases with their smartphones. The penetration of smartphones among cell phone users is new making its way past the 50 percent mark in the United States as well as in the United Kingdom, and the tremendous number of those active device users are making it a necessity for retailers to mobile optimize their websites and provide other device-friendly features and services. Though most large brands have already … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Trends
French startup combines Microsoft’s Kinect with augmented reality
Kinect continues to be a popular platform for AR developers Microsoft’s Kinect has been a popular tool for augmented reality developers. The system was developed to build upon the momentum that motion sensing technology had achieved in the game industry, an initiative that has been somewhat successful. The Kinect can track a person’s movements and translate those motions into commands for a game or other software. The system has proven particularly popular for augmented reality, which … Read entire article »
Filed under: Augmented Reality, Featured News, International, Technology News, Trends
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