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Mobile commerce in Canada could see top numbers in smartphone payments
Canadian mobile commerce companies may experience record number of payments made over smartphones. As the news is released that the initial launch of the first smartphone payments for mobile commerce could be in as little as six months, thousands of retailers in Canada have already integrated the necessary equipment to make it possible for consumers to use those devices to pay for their purchases. This has made the country a leader in the development of a mobile … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Trends
Ottawa, Canada, to be home to new mobile payment parking system
PayByPhone brings mobile payments to Canadian parking PayByPhone, a provider of payment systems designed for parking spaces, has announced that Ottawa, Canada, will be the latest home for its NFC-based payment system. Ottawa is the latest major North American city to host the company’s systems for parking spaces. The system allows drivers to pay for parking space and extend parking times using mobile application and an NFC-enabled mobile device. Ottawa is the first city in Canada … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Near Field Communications, Trends
Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers
Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. A study performed by a partnership between the Luxury Institute – an independent and objective organization based in New York City – and Plastic Mobile – an award winning agency for mobile marketing – has shown that the most affluent consumers in the united States prefer to connect with their favorite luxury brands by way of a smartphone app. The results of the … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends
Sitomic makes upgrades to its mobile marketing platform
Platform updated with increased social networking capabilities Sitomic, a mobile marketing company specializing in the use of QR codes, has announced that it has made upgrades to its coupon service. The coupon service has become quite popular as more consumers show a penchant for mobile shopping and using QR codes. Mobile coupons are typically obtained through scanning QR codes and these coupons can be used to garner discounts from retailers. Sitomic has upgraded its platform to … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States
Walmart and Marvel team to promote The Avengers film
The Avengers promoted through augmented reality campaign Retail giant Walmart has teamed with Marvel Entertainment to prepare for the release of the upcoming film The Avengers. The film draws together some of the most powerful and famous heroes in the Marvel universe and this concept will serve as the template for the latest promotional campaign from both companies. Walmart has begun turning its stores into virtual playgrounds featuring Marvel super heroes. Shoppers can see these heroes … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Marketing, Trends, United States
Best Buy uses mobile marketing to sell big-ticket products
Best Buy is using a targeted and location based mobile marketing campaign for big-ticket item sales. Electronics store chain, Best Buy, has announced that it will be using a mobile marketing campaign that will encourage the sale of large items such as a $1,900 television from Samsung, as a part of a targeted campaign. The electronics retailer is running a broad mobile advertising campaign within the iPhone Pandora app. It is targeting consumers with relevant offers through … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
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