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Florida libraries adopt QR codes to offer free music and books

Florida libraries adopt QR codes to offer free music and books

Free e-books and music downloads available in South Florida The digital age has spawned a number of trends consumers have grown comfortable with. As consumers become more integrated with mobile technology, they are beginning to grow more interested in digital content, such as music and electronic books (e-books). Companies like Amazon and Apple have begun offering these digital products to consumers for a fee, but libraries in South Florida are offering them to consumers free of … Read entire article »

Filed under: Featured News, QR Codes, Trends, United States

Cows in France painted with a QR code as modern-day form of branding

Cows in France painted with a QR code as modern-day form of branding

French cows have been spotted brandishing a QR code on their sides. The French QR code industry has found a new way to use these mobile-friendly barcodes by painting them on the side of cattle. Surprisingly, this is not the first time that cows have been seen wearing these two dimensional scannable codes, as they were also seen in the United Kingdom in December 2011, when farmers used them in the branding of their cattle being sold … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

Good2gether launches pilot project to aid non-profit organizations

Good2gether launches pilot project to aid non-profit organizations

Non-profits could benefit from use of NFC technology Software startup Good2gether is preparing to launch a pilot project in its home city of Boston, Massachusetts, this summer. The initiative is geared toward non-profit organizations and aims to give these organizations the ability to reach out to consumers using NFC technology. Many consumers have become enamored with NFC because of its interactivity. New smart phones that are capable of interacting with the technology are being released into … Read entire article »

Filed under: Commercial, Featured News, Near Field Communications, Trends, United States

ShelfX announces launch of refrigerator that scans QR codes for inventory management

ShelfX announces launch of refrigerator that scans QR codes for inventory management

ShelfX has announced the release of a fridge that uses QR codes to know what it contains. Innovative inventory management and self-checkout solutions provider, ShelfX, has announced that it is now offering a new product called the Vending Fridge, which uses QR codes to keep up with what has been added or removed from its contents. This new product can be compared to the next evolution of the vending machine, as it provides consumers with a barcode … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, QR Codes

Apple released details concerning NFC patents for iPhone 5

Apple released details concerning NFC patents for iPhone 5

iPhone 5 to include new features powered by NFC Technology giant Apple has released details regarding a new patent for its upcoming iPhone 5 smart phone. The device has been generating a great deal of hype amongst consumers because of Apple’s announcement that it will be NFC-enabled. NFC technology has become quite popular, powering the progression of mobile commerce, introducing consumers to a new form of interactive marketing, and allowing for contactless data transfer. The patent … Read entire article »

Filed under: Featured News, Mobile Commerce, Near Field Communications, Technology News, Trends, United States

Mobile commerce study reveals important data about search requests

Mobile commerce study reveals important data about search requests

A Chitika mobile commerce study showed that Linux drives the fewest searches and iOS and Mac platforms drive the most. Though Google easily receives the most queries in terms of search engines – with a 92 percent share – but according to the Chitika ad network, when it comes to browsers, Google is not generating the mobile commerce traffic. Instead, it is Apple iOS mobile platform that is generating the highest number of queries, as 54 percent … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends