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Deciding between web apps and native apps for an m-commerce strategy
Though mobile commerce still hasn’t reached levels that are anywhere near what e-commerce has achieved so far, this year has shown that there is tremendous potential in m-commerce but that the surface of it has barely been scratched. Large online businesses from Amazon to eBay are funneling billions of dollars every year into their mobile commerce efforts, including mobile websites and apps. Research conducted by Performics, a marketing firm, showed that 49 percent of individuals who use … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
McDonald’s jumps in at the start of the mobile geotargeted marketing trend
The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign. The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant. The mobile advertisement from … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Marketing with mobile for small and medium businesses in 2012
As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Game developer adopts augmented reality to take horror games to new heights
Augmented reality has been getting a lot of attention in the gaming industry in recent years and rightfully so, as the technology can make gaming more dynamic as it can turn the physical world into a digital playground. With a new sleuth of gaming consoles capable of handling augmented reality games, more developers have been setting their sights on the technology. Tecmo Koei, a Japanese game developer known around the world for its popular survival … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, United States
MillerCoors uses QR codes for campaign for drinking responsibly
MillerCoors has just launched a new campaign in time for New Year’s Eve celebrations and that they intend to use into the new year as an innovative new technique using QR codes to remind consumers to enjoy their alcoholic beverages in a responsible way. The beer manufacturers are working with restaurants and bars in the Seattle area to encourage the use of their program called “Click-It-2-Ride”. This safety program has to do with adding QR … Read entire article »
Filed under: Featured News, Mobile Commerce, QR Codes, United States
Google to bring mobile wallet application to the UK in 2012
Technology powerhouse Google has announced that it will be bringing its NFC powered mobile wallet technology to the UK in 2012. The company released its much anticipated Google Wallet application earlier this year. The app can turn any Android, NFC-enabled smart phone into a mobile payment device. Google has been investing heavily in promoting NFC technology recently, hoping to expand the reach of the growing mobile commerce industry. Mobile commerce has gained a foothold in … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications
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