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Autonomy to incorporate augmented reality with all of HP’s products
Autonomy, a prestigious augmented reality development company, has announced plans to integrate augmented reality technology throughout the breadth of Hewlett-Packard’s new products. HP has begun showing interest in the technology and believes that it can be used to add value to improve customer experience. Autonomy is well known in the field of augmented reality for their uses of the technology in terms of data search and analysis. In October of this year, HP purchased Autonomy … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce
T-Mobile fashions the first QR codes to serve the agriculture industry exclusively
T-Mobile has been exploring ways to implement QR codes in agriculture and may have found a perfect place to use the codes. The telecommunications company has taken a keen interest in the codes recently, recognizing their abilities to engage mobile consumers. The company has been working with the National Farmers’ Union to place QR codes on animals and scarecrows. The initiative has drawn some controversy from animal rights advocacy groups, but T-Mobile insists that these … Read entire article »
Filed under: Featured News, Mobile Commerce, QR Codes, United States
Report predicts the value of the global augmented reality application market to reach $5 billion by 2016
A new report from Markets and Markets, a worldwide market research firm, shows that the total value of the augmented reality market will grow to $5 billion by 2016. Augmented reality, a technology that has long lingered in the realm of obscurity, is quickly becoming the focus for developers of mobile applications. The technology can create interactive digital experience for smart phone owners, the likes of which they cannot find anywhere else. From 2011 to … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing
Android app uses NFC to boost participation in cultural exhibits
Visitors that went to the STRP Festival – one of the top art and technology events in Europe – had the ability to use near field communication (NFC) enabled smartphones for enhanced interaction with the cultural exhibits. Through the use of an app, Android-based smartphones gave visitors the chance to use an exhibited artwork to obtain detailed information simply by tapping it over one of the NFC tags. This triggers a digital voice message. The mobile … Read entire article »
Filed under: Fashion/Art, Featured News, International, Mobile Commerce, Near Field Communications, Social Media Marketing, United States
Sears mobile sees growth in double-digit proportions over the weekend following Thanksgiving
Over the Thanksgiving holiday weekend and the Monday that followed (Cyber Monday) Sears customers were using their mobile devices to shop for products, make purchases, and pick them up at the store, providing the retailer with double-digit increases. Sears has placed a significant focus on mobile throughout 2011, as it intends to expand on its current mobile offerings so that customers will have a full line of features available. This year, the mobile strategy … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, United States
Electronic pickpocketing may be a major risk for NFC-enabled mobile devices
As more major financial and technology companies investing in near-field communication (NFC), mobile commerce may soon become a major part of the worldwide society. With commerce evolving, new dangers are being discovered that put people’s money at risk. NFC technology, essentially, transforms any smart phone into a mobile payment device by enabling that mobile device to store its owner’s financial information. Smart phones are popular targets for theft, but today’s criminals are adapting to a … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications
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