QR Code Press » Archive
Publishers turn to QR codes as a way to engage readers
The print industry continues to draw vitality from QR codes as more publisher adapt to mobile technology. The industry has struck turbulent waters in recent years as new technologies make waves with consumers. Mobile devices are helping consumers shift their interest away from traditional print media to digital. Such devices allow users to read virtually anything they want wherever they are while still allowing them to browse the Internet or social networks. Publishers are unwilling … Read entire article »
Filed under: Featured News, Mobile Commerce, QR Codes, United States
Making the choice between a mobile app or mobile website
A new study has shown that in the creation of mobile websites and mobile applications, the two main priorities that should be maintained by government agencies are a defined goal and the development of a unique mobile user experience. The report was entitled the Mobile Development Guidelines for Government Agencies and it offered an analysis tool and a number of best practices to help a government agency to decide whether it would be best served by … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Atria Books launches world’s first NFC-enabled smart book
Atria Books, the publisher behind the acclaimed The Secret series, has published the world’s first “smart book.” Titled THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, the first 1,000 copies of the book will feature an RFID chip that allows readers with NFC-enabled phones to access additional content. NFC technology has been getting a lot of attention for its uses in mobile commerce, but more publishers have begun looking toward mobile technology … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, United States
Toys ‘R’ Us holiday marketing campaign includes QR codes
Toys ‘R’ Us has announced that it will begin its QR code marketing for the holidays well ahead of the start of the main rush of the shopping season, in order to help drive sales over the next two months. The QR codes currently being released are being printed within the catalog called “The Great Big Toys ‘R’ Us Book,” and will allow consumers to obtain a larger amount of information about the products they are … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
Companies target augmented reality to help make QR codes more appealing
QR codes are still quite new in markets outside of Japan. While they are gaining popularity in Western markets, consumers are still baffled by the black and white, blocky patterns that they see on a growing number of products. At times, the codes have been criticized – by both consumers and businesses – for being unappealing to the eye. As the codes begin to play a more prominent role in marketing, companies are looking to … Read entire article »
Filed under: Augmented Reality, Commercial, Featured News, Mobile Commerce, QR Codes
Augmented reality windshield may soon be available for all vehicles, thanks to MVS
The advancement of technology has birthed many innovative creations, especially in the auto industry. While cars may not be able to fly any time soon, most vehicles may been equipped with a technology that seems to be straight out of science-fiction. Making Virtual Solid (MVS), a technology company based in California, has created a program called True3D. The program uses augmented reality to plaster GPS information, such as directions and landmarks, on the windshield of … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce
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