QR Code Press » Archive
The competition among mobile games is getting bigger and cheaper
Though it appears as though the growth rate of the online gaming marketplace in China has started to slow over the last couple of years, several specific types of games have seen skyrocketing popularity. Social games, web games, and mobile games have been drawing a large number of users when compared with most other types of online games that operate on game client servers. Game companies are now focusing on what they are calling “light online games” … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing
Red Bee Media launches animated QR code campaign for BBC’s new drama The Fades
QR codes have won a valuable spot in the world of marketing. The barcodes are largely responsible for the take off of mobile marketing, allowing advertisers to engage mobile consumers wherever they may be. Despite their associations with mobile technology, QR codes are quite static, which can be problematic when marketers are vying for the sometimes fickle attention of mobile consumers. Marketers have had to come up with some creative strategies using QR codes to … Read entire article »
Filed under: Entertainment Industry, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes
Bizness Apps announces new m-commerce solution
Rapidly-growing startup, Bizness Apps, provides small- and medium-sized businesses worldwide with effective mobile business applications, and has now announced that it will be offering Mobile Carts, a mobile commerce solution. The new Mobile Carts solution will provide Bizness Apps clients with the simplest, fastest, and most affordable way for a company that is currently restricted to e-commerce to develop their offerings to provide their customers with an m-commerce option, as well. This mobile commerce platform is a … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing
Pedigree mobile campaign at Walmart uses QR codes to encourage shelter donations
Throughout the month of September, Pedigree dog food has been running its mobile marketing program that uses QR codes printed on the packages of its dog food in order to drive donations and help customers to take advantage of the “Pets Love Walmart” campaign that will continue to run until the end of the month. For the full month, for each QR code that is scanned from the packages of dog food, Pedigree will donate a … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
Porsche adopts QR codes in new marketing campaign
Prestigious automaker Porsche has decided to take up QR codes in their latest marketing campaign. The new campaign sees the automaker teaming with a number of airlines to place the codes on the back of plane tickets. QR codes have been growing in popularity within the auto industry for their ability to connect with consumers at any given moment. Noting the increase in smart phone ownership around the world, Porsche is keen to take advantage … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, United States
Augmented reality technology heading for classrooms in Australia
Augmented reality may soon be coming to classrooms in Australia. Researchers from the University of Canberra, lead by Danny Munnerley, have been working on the AR Studio project for several years in an attempt to bring augmented reality technology to the world of education. The project aims to give educators new tools to help teach a new generation of tech-savvy individuals whose lives will be more intertwined with technology than any other generation. Augmented reality is … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce
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