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Tesco launches new campaign powered by augmented reality to bring savings to shoppers
Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing
TweetCaster PINK app now available in special edition for Breast Cancer Awareness Month in October
OneLouder, a top social app company, has announced that a new special edition of its TweetCaster PINK app is now available at the App store for iPod and iPhone mobile devices. The newly released special edition of the app includes all of the best features from the TweetCaster Pro for Twitter app, but this version will support Breast Cancer Awareness with its pink theme. This support will be possible through its partnership with the Feel Your … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States
Department of Health and Human services adopts QR codes for AIDS initiative
The federal Department of Health and Human Services has begun to use QR codes as a way to raise awareness of AIDS. The agency will be using the codes with the new AIDS.gov website where a wealth of information can be found regarding the issue. QR codes are most often seen as part of marketing campaigns aimed at grabbing the attention of mobile, tech-savvy consumers. Indeed, the codes are begging to show up just about … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
Amazon’s Kindle Fire to make a splash without drowning the iPad
Though chief executive officer of Amazon.com, Jeff Bezos, believes that the new Kindle Fire will be a highly attractive product for consumers looking for a bargain priced tablet computer, it is not likely that it will have an impact on Apple’s iPad in the lead of the marketplace. The price of the newest Kindle model, $199, is less than half of the least expensive model of the iPad, and – according to a Susquehanna Financial Group … Read entire article »
Filed under: Featured News, Mobile Commerce, United States
Monetizing Mobile conference in the UK highlights the impact of augmented reality on the world of marketing
The fourth annual Monetizing Mobile: Next Generation Search and Discovery event is being held in London, UK, this week. The event exhibits some of the most innovative developments in mobile technology and explores how these technologies can be used to engage consumers. As has been the trend with similar conferences in recent months, augmented reality is one of the primary focuses of this year’s convention. The technology has become one of the most promising developments … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce
Wikipedia launched QRpedia to help people find information suited for their language
Wikipedia has launched a new initiative that is aimed at making web content more accessible to people of differing languages. The non-profit information organization has launched a new website called QRpedia. The website has existed since April of this year, but its release was made official only yesterday. The website will use multilingual QR codes to help people find the content they are looking for in a language they can understand. QRpedia features a simple QR … Read entire article »
Filed under: Fashion/Art, Featured News, International, Mobile Commerce, QR Codes, United States
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