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Western Union adds new payment entity combining online, prepaid card, and mobile business
The biggest payment transfer company in the world, Western Union Co., has announced that it will be combining its online, prepaid card, and mobile business to create a single new entity which will provide consumers with a larger number of services and will grow their customer base. The official online portal for the company, westernunion.com, provides payment transfer services among two hundred countries around the world. This portal will now become a new element of … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, United States
To succeed with social media marketing, you must learn to empathize
Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States
QR codes used to remember the deceased in Washington
QR codes have acclimated well into their role as the advertising tool that has come to define mobile marketing. However, few use the codes beyond the purposes of marketing. This lack of diversity fosters the notion that the codes are only good for a single purpose. Like most mobile technologies, the codes are versatile and able to adapt to a number of uses. Recently, QR codes have been appearing in places that few people like … Read entire article »
Filed under: Featured News, Mobile Commerce, QR Codes, Trends, United States
Major credit companies come together to make mobile commerce more secure
As mobile commerce begins to gain momentum among consumers, some major credit card companies are developing mobile apps that will boost the security features of NFC-enabled smart phones. Visa, MasterCard, American Express and Discover are all investing in NFC-powered mobile transaction, believing that the mobile commerce will become a favored payment medium in the future. Mobile commerce has been plagued with concerns over security, however, leaving many questioning whether the industry will ever become established. The … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications
Wireless carriers to invest another $100 million in joint Isis mobile payment venture
Verizon, AT&T, and T-Mobile are getting ready to spend an additional $100 million on their combined venture for mobile payment, which they have called Isis. Isis is a contactless payment system based on near field communication (NFC) technology, which is expected to play an important role in the highly competitive upcoming mobile payments marketplace. Bloomberg has stated that the carriers have yet to make the final decision regarding the total amount that they are willing … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, United States
QR codes may mean the end for SEO marketing
Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes
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