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Americans are choosing smartphones for their next purchase as the potential for mobile commerce thickens
According to a Nielsen’s survey that took place in May, 2011, in the United States, 55 percent of new mobile phone handset purchases within March, April, and May were smartphones as opposed to feature phones. This was a notable increase from the same time the year, when smartphones made up only 34 percent of the mobile phone purchases. The same survey showed that 38 percent of American consumers with mobile devices now have smartphones. According to the … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Demand for AR in the medical field is on the rise, more surgeons making use of technology to overcome obstacles
When people think about augmented reality, they rarely imagine the technology beyond its applications in terms of games and advertising. Indeed, it has only been very recently that the technology has been getting any mainstream attention, due mostly to its adoption by big-name technology companies and game designers. AR has been around for decades, however, and has been playing a major role in the medical field. As the technology becomes more advanced and complex, demand … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce, United States
Nokia opens new online store, hopes to get businesses involved in NFC
Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Social Media Marketing
Switchblade Platform by 3Cinteractive receives important security certifications
Leading Fortune 1000 cloud-based mobile service and software provider, 3Cinteractive (3Ci), has just announced that its Switchblade proprietary mobile platform has received certifications from U.S.-European Union (EU) Safe Harbor, and from TRUSTe Cloud Data Privacy. In order to obtain these certifications, 3Ci had to undergo a meticulous review of its privacy policies, its security procedures, and the security measures it takes for its platform. Clients of 3Ci are among the largest global brands, which rely on … Read entire article »
Filed under: Featured News, International, Mobile Commerce, United States
Research shows mobile email has greater influence than apps and ads
ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
QR coded talking heads make their way to Thailand in new marketing campaign from Trident Gum
“Talking Heads” is a term most often used in reference to political figures and news broadcasters. In the world of marketing, it means a new way to engage consumers with QR codes. It started with Victor Petit, an art direction and multimedia graduate from Sup de Pub ins France. When applying for jobs after graduation, Petit plastered his face on resume and cut out a box where his mouth should be. In its place was a … Read entire article »
Filed under: Featured News, International, Mobile Commerce, QR Codes
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