QR Code Press » Archive
Augmented reality shows promising signs of practical use in the near future
Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Marketing
“Certain circumstances” allow a smartphone to be tracked by the NSA
A National Security Agency (NSA) lawyer has announced that the department is capable of tracking citizens in specific situations using smartphone location data, and that it will be providing further details into this fact in the near future. Users of smartphones have been voicing concerns about having their movements followed and, as it turns out, they weren’t entirely being paranoid. Matthew Olsen, general counsel of the National Security Agency, spoke at a hearing, discussing the rights … Read entire article »
Filed under: Featured News, United States
Autonomy, makers of the popular Aurasma AR platform, report growth since the applications launch
Augmented reality is gaining traction all over the world. AR has captured the interest of businesses looking to embolden their presence in a world that is growing more integrated with technology. Autonomy, a technology company known for its innovative products, has been something of a pioneer in this field with their new AR platform Aurasma. Since its release back in May of this year, Aurasma has drawn the attention of several big-name companies, including Nokia. Aurasma … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing
Trumpia adds QR codes as a major new part of its mobile marketing offerings
Leading Multi-Channel Marketing and Messaging solution provider, Trumpia, has announced that it will be adding quick response (QR) code functionality to its offerings on its all-in-one platform, which already includes mobile email, text, IM, voice broadcast, and social media. It is Trumpia’s hope that this will help their clients to achieve faster and better response rates from their online advertising and marketing efforts. Trumpia lets businesses and advertising agencies (both digital and traditional) create their own QR … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing
What businesses should know before designing an app
The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
Augmented reality app replaces ads in New York City with art
New York City has always boasted of a robust art scene. Ambitious artists from all over the world often travel to the city to make a name for themselves in one of the most influential places on the planet. However, it can be difficult to display art in the city, as most of the space available is monopolized by advertisements. Given that street art is often considered a form of vandalism, the Public Ad Campaign, … Read entire article »
Filed under: Augmented Reality, Fashion/Art, Featured News
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