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Tesco unveils virtual store powered by QR codes in South Korea
Retailers all over the world have been implanting QR codes into their businesses. The advertising has been quick to develop new and innovative uses for the blocky barcodes. While some retailers have been shifting their focus away from QR codes to the emergence of NFC technology, Tesco, a global grocery and general merchandize retailer based in the UK, has been putting the codes to good use. Tesco has introduced a new way to shop in … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes
ANZ Bank and Visa report that NFC powered mobile payments in Australia are not up to snuff
In early March, ANZ Bank, a major financial institution based in Australia, partnered with credit giant Visa launched a trial that would test the interest in NFC-based mobile payments in Australia. The trial area included Sydney and Melbourne, which had previously shown promising levels of interest in the technology. NFC chips were given to participants in the trial and enabled smart phones to interact with proximity card readers. Both ANZ Bank and Visa had high hopes … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications
PayPal and Google predict tremendous popularity of NFC mobile payments
Both PayPal and Google executives are adamant that near-field communication (NFC) technology enabled mobile devices will lead to tremendous successes with mobile payments. According to executive chairman Eric Schmidt of Google, he anticipates that within the next twelve months, one third of all retail store and restaurant checkout terminals will have been upgraded in order to be able to receive NFC mobile payments by way of their customers’ mobile devices. He stated that “I judge that based … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications, United States
Research shows tablet users watch television while shopping online
A study performed in Britain, Germany, and France by Shopzilla, almost 75 percent of mobile device users use dual screen technology in order to browse for products while they stream television programs. That said, according to the same study performed by the price comparison service, over half of all internet shoppers do so with their friends. Rachel Smith, who works for Shopzilla, said that while mobile commerce has been predicted for quite some time now, it has … Read entire article »
Filed under: Featured News, International, Mobile Commerce
Thales develops a new AR helmet for helicopter pilots that augments warfare
The Thales Group, a major electronic systems company serving in the aerospace and worldwide security industries, has taken a particular interest in augmented reality. Engineers with Thales have been working on a new helmet mounted sight display for helicopter pilots. The new helmet, dubbed the TopOwl, will be used to help pilots improve their aerial situational awareness and provided a number of other benefits during operations. Augmented reality is becoming popular in marketing, but the technology’s … Read entire article »
Filed under: Augmented Reality, Featured News
ViVOtech wins $24 million in funding, seeks to expand NFC use outside the U.S.
ViVOtech, a provider of NFC-enabled hardware and software, has just finished their latest round of funding and have raised more than $24 million. The money comes from a wave of investors eager to support the growing NFC industry. Indeed, the technology is gaining momentum and more companies around the world are looking to incorporate NFC in their operations. The surge of money will help the company expand its ventures outside of the U.S. and further … Read entire article »
Filed under: Featured News, International, Near Field Communications, United States
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