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Unsolicited SMS spam causing frustrations among mobile users
Direct Marketing Association has released the results of a survey that showed that 43 percent of their participants had received “unsolicited SMS spam promoting accident claims or mis-selling financial services.” Unfortunately, just as has been the case with spam in our hotmail inboxes, SMS spammers have rapidly adopted this new marketing tactic to such an extent that this form of advertising platform’s future growth has now become threatened. According to Mike Lordan, the chief of operations at … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
The risks of replacing credit cards with mobile phones
Credit cards have a new cousin as cell phones enter the mobile commerce marketplace with the technology to pay for a purchase in a brick-and-mortar shop with nothing more than a wave of the device. Though some are eager to start using it, others are wary of the process. This concern may not be entirely unfounded. It seems that many of the policies and laws that have been put into place to protect our money and … Read entire article »
Filed under: Featured News, Mobile Commerce
The value of augmented reality is uncertain, market research shows
Augmented reality has been around since the 1970’s, but it has only now begun gaining momentum. AR has really begun to shine in the advent of mobile technology, and more businesses are becoming aware of its presence. Commercially, augmented reality has been successful. Consumers are eager to experience a world enhanced by AR and often take part in the marketing campaigns or games that make use of the technology. Despite its commercial appeal, opinions regarding the … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Marketing
Experts announce 4 top ways to influence buyers
Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in … Read entire article »
Filed under: Featured News, Mobile Marketing
Card.io unveils new system for mobile payments
A new American startup company called Card.io has introduced a mobile payment system that allows consumers to photograph their credit card using the camera feature of their cell phone, removing the need to manually type the card’s information into the phone’s mobile wallet using the keypad. Smartphone apps activate the camera device on the device when using the software from Card.io when the user is ready to pay for the purchase. The customer must then center … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
Starbucks continues their push to bring NFC technology into the mainstream
Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company … Read entire article »
Filed under: Featured News, International, Mobile Commerce, Near Field Communications, Trends, United States
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