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New app to help businesses manage mobile campaigns
A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, United States
Media company creates a winning mobile campaign
There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, United States
Think small but go big! Top tips for mobile design…
Statistics show that 77 percent of the world’s population owns a mobile device. In 2009 more than half a billion people accessed mobile internet, and usage is predicted to double within five years. Most business owners know how important it is now to have a mobile presence for their business. If you’re new to the mobile web concept, don’t worry; we’ll be covering a few of the basic practical points. If you have a regular website, … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
U.S. Post Office doesn’t have much faith in QR discount campaign
As mobile technology continues to bridge the gap between the online and offline world, a new use for QR codes has been found. Last month, The U.S. Postal Service proposed a program that would offer commercial mailers a discount if they used QR codes in their postage. The proposal has been approved by the Postal Regulatory Commission, and will be put into effect beginning July 1st of this year. The Postal Service is among one … Read entire article »
Filed under: Featured News, QR Codes, United States
QR code one liners
There are new and creative mobile marketing strategies being formulated and executed every day. Many of which are driven by the ever popular QR code. Finding creative ways to use the codes is a sure way to catch the attention of consumers. However, there is no more innovative use for the codes than doing nothing with them at all. Such is the case with David Freidman’s series of “useless” QR codes. Freidman is a professional photographer … Read entire article »
Filed under: Entertainment Industry, Fashion/Art, Featured News, QR Codes
Three stages of mobile marketing, Part III: An industry professional’s point of view
Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States
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