QR Code Press » Archive
NFC enabled movie poster draws a crowd
The mobile marketing landscape is changing at a rapid pace. Champions of the burgeoning industry – QR codes – have come a long way since their creation nearly two decades ago in Japan. The growth of the industry is showing no signs of slowing down as new technologies come into play. Such technologies include NFC (Near Field Communication) tags, which were debuted early last week in the UK as part of a massive marketing campaign. The entertainment … Read entire article »
Filed under: Featured News, International, Near Field Communications
U.S. government uses QR codes for vehicle tracking system
QR codes are often associated with some form of marketing. However, the codes can also be used to easily distribute relevant information on a variety of topics. In the past year, QR codes have seen a boom in popularity, becoming much more familiar to the average consumer than in bygone years. They have clear appeal to marketers, but more government agencies are beginning to take note of the codes and how they can be used … Read entire article »
Filed under: Featured News, QR Codes
The mobile payment race…who will be the first?
Google, along with several banks and other companies, may have beat group venture Isis to the mobile payment punch. Google, MasterCard, Sprint, Citigroup and transaction processor First Data will introduce the mobile payment service this summer in New York and San Francisco. Google has all ready gotten retailers Macy’s Inc, American Eagle Outfitters Inc, and Subway to join in with them and offer customers loyalty programs and discount offers. Google’s payment service will utilize MasterCard’s PayPass … Read entire article »
Filed under: Featured News, Mobile Commerce, Near Field Communications
Visual epitaph brings a new way to honor fallen soldiers
Memorial Day is a time to remember the sacrifices of those who have given their lives in service to the military. In the age of technology, remembering fallen soldiers has taken on a new dimension in the form of QR codes. The TransMedia Group, an independent public relations firm, believes that the codes can tell the story of that soldier’s life, becoming a sort of visual epitaph – or Tagitaph as TransMedia calls them. TransMedia believes … Read entire article »
Filed under: Featured News, QR Codes
Get social media marketing down pat
A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more … Read entire article »
Filed under: Featured News, Social Media Marketing
Real estate mobile marketing service claims they got it right!
Realtors had taken a strong liking to QR codes even before they became popular in the U.S. Seemingly bewitched by the codes mystique and market synergy, many incorporated QR codes into their marketing efforts without first researching how to use them to their full potential. Thus was born an array of poorly executed and ill-optimized mobile marketing campaigns that prevailed around the country. These problems did not persist long, however, and realtors have not shunned the … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, United States
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